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How to Show Up When Someone Asks ChatGPT About Your Industry

· Tucango Team · 8 min read

Hand holding a smartphone with a chat and search bar on screen, surrounded by a miniature shop, a map with pins, a notebook, coffee and a plant.

There is no trick, magic file or secret setting that guarantees ChatGPT, Perplexity, Claude or Google's AI features will recommend you. What you can do, today, is make it easier for them to find you, understand what you offer and stop repeating old or contradictory information about your business.

Google says so in its Search Central documentation: to appear in features such as AI Overviews or AI Mode there are no extra requirements and no special optimization. The same SEO as always applies: a crawlable site, useful text content, a good experience and consistent information. Doing all that does not guarantee you will be shown; indexing is never guaranteed. The other search-enabled assistants do not publish a recipe for “ranking first” either.

First, make sure they can read you

If your site is blocked, slow or just an image with no text, it does not matter how good your marketing is. Assistants that search the web use their own crawlers, and not all of them do the same job.

At OpenAI, OAI-SearchBot is the bot that powers ChatGPT's search features. If you block it in your robots.txt, OpenAI says your site will not be shown in search answers, although it may still appear as a navigational link. GPTBot, on the other hand, is used to collect content that may be used to train models; blocking it is not the same as blocking search. ChatGPT-User visits pages when a person asks a question, and OpenAI warns that robots.txt rules may not apply to that visit.

Perplexity documents PerplexityBot for surfacing and linking sites in its results (not for training foundation models) and Perplexity-User for visits triggered by a question; the latter generally ignores robots.txt. Anthropic, for its part, distinguishes ClaudeBot (training), Claude-SearchBot (indexing content to improve search results) and Claude-User (visits requested by a person). If you want to appear when someone searches, the sensible move is not to block the search bots. The training bot is a separate decision.

A practical detail: robots.txt is not enough. A firewall, a CDN or an anti-bot system can return a captcha or a 403 error and lock out a legitimate crawler. Check this with whoever manages your hosting. Both OpenAI and Perplexity say a change to robots.txt can take around 24 hours to take effect.

Content that answers the question instead of circling it

When someone types “who installs solar panels in Valdivia” or “best dental clinic in Temuco”, the assistant looks for pages that answer clearly. If your homepage talks about “comprehensive solutions” and never names the service, the city or who it is for, there is little to recommend.

Write plainly: what you do, for whom, in which communes or regions, how people contact you and what sets you apart, without inflated promises. A specific service page usually works better than a generic paragraph on the homepage. If you really serve a city, a page for that service in that city can help, as long as it has useful information and is not an empty copy made to “cover keywords”. Google warns that churning out many pages just to vary a query is not a good strategy.

Important content has to be in text, not only in an Instagram tile or a PDF. Images and videos add value, but the essentials should be readable without clicking anything.

Structured data, your Google profile and third-party mentions

Structured data (for example, Organization, LocalBusiness or FAQPage markup; Google generally recommends the JSON-LD format) gives explicit clues about what a page is. It must match the visible text: do not mark up information people cannot see. Google also says you do not need a special schema or new files “for artificial intelligence”. Structured data helps them understand you better; it is not an entry ticket.

Google Business Profile lets you manage how you appear in Maps and Search: name, hours, phone, website, photos and reviews. Google makes an important limit clear: it is meant for businesses that serve customers in person or visit their customers. If you only operate online, with no place people can go and no on-site visits, you may not be eligible. In that case, the path is different: a clear website, consistent mentions and, if it suits you, advertising.

Reviews and mentions on third-party sites also matter, because these tools do not look only at your website. A directory, a news outlet or an industry portal may be the source the assistant cites. You do not need an aggressive link campaign: you need to exist under the same name, in sources a person would also consider trustworthy. Reply to reviews and fix outdated listings or phone numbers.

That consistency matters more than it seems. If on your site you are “Comercial Los Robles SpA”, on Instagram “LosRobles.cl” and in a directory “Robles Home Center”, with different addresses or communes, it is easier for the assistant to confuse you or leave you out. Unify your name, address, phone, hours and URL, and keep them up to date.

What about the llms.txt file?

llms.txt is a proposal, promoted by Jeremy Howard and Answer.AI, to publish a Markdown summary at /llms.txt that guides agents through a site. It is not a formal standard like robots.txt, and Google states that you do not need AI text files to appear in AI Overviews or AI Mode. You can publish one if it is useful to you, especially on sites with a lot of documentation, but it does not promise visibility or replace a clear, crawlable site.

How to test it today, in your industry and your city

Before you change anything, take 20 minutes and run the same exercise in ChatGPT, Perplexity, Claude and Google (if an AI-generated view appears):

  1. Ask: “Which [your industry] companies are there in [your city], Chile?”
  2. Then: “Who does [your main service] in [your city]?”
  3. And a third, more specific one: “I need [your service] for a small business in [your city]. Who do you recommend and why?”

Write down who appears, whether you are mentioned, whether the information is correct and which sources are cited. If you do not show up, ask: “What do you know about [your company name]?”. Sometimes the model knows you but does not recommend you; sometimes it confuses you with another brand.

That already gives you an actionable list: fix the robots.txt or the firewall, rewrite the services page, unify your public information, claim your Business Profile if you qualify, or create a useful page for the city where you actually operate. Ask again in a few weeks. Do not expect an overnight miracle, and do not pay anyone who promises to get you “into ChatGPT” as if it were an ad you can buy.

Frequently asked questions

If I block GPTBot, do I disappear from ChatGPT?

Not necessarily. According to OpenAI, GPTBot relates to model training. For search features, the relevant bot is OAI-SearchBot. They are independent controls: you can allow search and restrict training, or the other way around.

Do I need a special file to show up in Google's AI features?

No. Google says there are no additional technical requirements and no special files or markup for AI Overviews or AI Mode. Your page must be eligible to appear in regular Search, and even then inclusion is not guaranteed.

Is it worth creating a page for every commune in Chile?

Only if you really operate there and the page provides concrete information. Multiplying thin pages with the city name is usually noise, not a solid strategy.

If you want us to check whether your site can be crawled, review your service pages or your SEO, Tucango can help with design, web development and search positioning. Without promising that an AI will recommend you.

Review your digital marketing strategy → · Update your website →

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